“Business 101 sometimes needs revisiting. Without a satisfied customer base, you have no business.”
– Glenn Baruck, The eDot Family of Companies
As business owners, many factors influence sustained success. One major component that is the undisputed champion of successful companies is customer satisfaction. In most markets, the essential truth is that if you do not satisfy your customers, someone else will. Also, if your customers are not happy, there is a high likelihood that they will tell someone else about their bad experience. Finally, even if you have outstanding closers when making the initial sale, if you cannot sustain a high level of customer satisfaction odds are that your customers will not return to buy from you again.
Therefore, if you are a business owner or a marketer, it is critical that you make sure your customers stay happy with your business. However, how do you do that? Well, that’s where this helpful infographic guide from knowledge base software provider Helpjuice comes in. Initially shared by Vahe Habeshian for MarketingProfs, this quick and easy read will provide useful insights on satisfaction impact, drivers, measurement metrics, and principles.