Customer Satisfaction 101: A Guide

June 7th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Customer Satisfaction 101: A Guide”

“Business 101 sometimes needs revisiting. Without a satisfied customer base, you have no business.”

– Glenn Baruck, The eDot Family of Companies


As business owners, many factors influence sustained success. One major component that is the undisputed champion of successful companies is customer satisfaction. In most markets, the essential truth is that if you do not satisfy your customers, someone else will. Also, if your customers are not happy, there is a high likelihood that they will tell someone else about their bad experience. Finally, even if you have outstanding closers when making the initial sale, if you cannot sustain a high level of customer satisfaction odds are that your customers will not return to buy from you again.

Therefore, if you are a business owner or a marketer, it is critical that you make sure your customers stay happy with your business. However, how do you do that? Well, that’s where this helpful infographic guide from knowledge base software provider Helpjuice comes in. Initially shared by Vahe Habeshian for MarketingProfs, this quick and easy read will provide useful insights on satisfaction impact, drivers, measurement metrics, and principles.

Read more

Learn more about The eDot Family of Companies.

30 Years of the World Wide Web: A Detailed Timeline

May 31st, 2019 Posted by Marketing, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “30 Years of the World Wide Web: A Detailed Timeline”

“30 years may seem like an eternity, but in the realm of history, it’s just the blink of an eye. Check out this cool infographic to uncover the brief 30-year history of The World Wide Web.”

– Glenn Baruck, The eDot Family of Companies


Hard to imagine but “The World Wide Web” was conceived only 30 years ago, in March 1989! It was the brainchild of British engineer and computer scientist Tim Berners-Lee, who then went on to create HTTP, HTML, a browser and WYSIWYG editor for webpages, and later the URL structure we now know. Little did Berners-Lee know that his original vision would forever alter the way the world shops, communicates and goes about almost everything in our daily lives.

This brief insight and fun infographic by Vahe Habeshian for MarketingProfs reveal the history of The World Wide Web and its unparalleled growth into the fabric of our society.

Bonus link! Here is a fun piece from FastCompany about MIT cracking the code on the internet time capsule MIT just cracked open historic time capsule

Read more

Learn more about The eDot Family of Companies.

Network Speed Vs. Bandwidth?

May 30th, 2019 Posted by Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “Network Speed Vs. Bandwidth?”

“In our universe of digital business and e-commerce, it’s all about speed and responsiveness. Knowing the difference between network speed and bandwidth can be a real asset.”

– Glenn Baruck, Chicago Voice & Data


Can you genuinely compare network speed with network bandwidth? Though interrelated, they are two very different things. In basic terms, network speed measures the transfer rate of data from a source system to a destination system; network bandwidth is the amount of data that can be transferred per second. Therefore, business owners often assume that high-bandwidth networks would be fast and provide excellent throughput. In reality, this is not always the case—not when you throw latency into the mix.

Latency is the delay packets experience while moving through a network and typically is the culprit behind poor application response time and frustrated users. Latency is a critical issue for businesses who rely on speed for better customer UX and higher conversion rates. The looming question for these companies is then “How much latency can your company afford?”

For a concise overview of this topic, read this article by Steve Madden for Interconnections – The Equinix Blog. Madden does an excellent job of explaining how things travel through the internet and how latency can affect the success of your online business.

Learn More about Chicago Voice & Data.

Meeting Compliance Regulations For Controlled Access With Security Entrances

May 24th, 2019 Posted by Security & Surveillance, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Meeting Compliance Regulations For Controlled Access With Security Entrances”

“Physical security and meeting compliance regulations begins with a solid plan for controlled access with security entrances.”

– Glenn Baruck, DigiTek Security


Whether it’s HIPPA laws for medical records or FSMA regulations that apply to our national food supply, many regulatory compliance laws include guidelines or recommendations for physical security to limit access to sensitive areas. To comply, organizations must take the necessary steps to reduce the risk of intrusion, and, they must prove that they have taken reasonable actions. That’s where security entrances can play a lead role; preventing unauthorized intrusions and helping organizations meet these regulatory requirements. If you are challenged with meeting any of these regulations, this article by Pierre Bourgeix for Security Magazine is a great place to learn about the best way to structure your security entrances.

Learn More about DigiTek Security.

Campus Security End Users Security Camera Systems Survey Results: 2019

May 23rd, 2019 Posted by Security & Surveillance, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Campus Security End Users Security Camera Systems Survey Results: 2019”

“From fights and thefts to foiling an infant abduction, it looks like surveillance cameras have found a useful home helping to improve safety in schools, universities, and healthcare facilities.”

– Glenn Baruck, DigiTek Security


Do you want to learn a lot about video surveillance cameras and their effectiveness in schools, universities, and healthcare facilities? If the answer is yes, then you’re in the right place! Check out this recent article by Rodney Bosh for Security Sales & Integration, that provides an excellent summary of their SSI sister publication Campus Safety’s 2019 Video Surveillance Survey. The material is chock-full of successes, challenges, and insights from the professionals who have these systems in use.

“Respondents were very forthcoming with praise for their security cameras, with many saying they used their video systems to investigate thefts and fights,” Campus Safety Editor-in-Chief Robin Hattersley-Gray writes.

Bonus alert…you can read the complete survey results from a link in the article itself!

Learn More about DigiTek Security.

Why Small Business Cyberattacks Could Prompt Next Recession

May 14th, 2019 Posted by Security & Surveillance, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “Why Small Business Cyberattacks Could Prompt Next Recession”

“SMBs are the backbone of the U.S. Economy and also the most vulnerable to cyber-attacks. If we act now, we can improve SMB cybersecurity and strengthen the future of our economy.”

– Glenn Baruck, eDot


While we’re all familiar with the brands of The Fortune 1000 companies that we interact with numerous times a day many do not realize that small businesses are really the backbone of the U.S. Economy. In fact, according to the Small Business Administration, the 30 million small businesses operating in the United States employ nearly half of the total workforce. As we have pointed out in previous articles, small businesses are falling victim to a cyber-attack at an increasingly alarming rate. A recent Ponemon study found that nearly 70% of all SMBs experienced a cyber-attack in 2017 and half of them admitted to having no understanding of how to protect their company against an attack. That’s a big problem when considering the average recovery costs of a data breach for a small company can top $149,000. Most worrisome, however, is that according to a report by the U.S. National Cyber Security Alliance, 60% of all small companies that succumb to a cyber-attack go out of business within six months.

 

Put the pieces together and you can see why cyber-attacks could have an enormous effect on the health of the U.S. Economy. Read more about this unsettling trend and what steps we can take now to help ensure this theory does not become a reality.

Read more

Learn more about eDot.

Archives